Weestep specialists design kids' shoes having a
primary goal in mind: Surprise. Inspire. Charge.
10% of the world's population are kids. They grow
up fast, but never stop up being the most important in our life. That's why we create the best
things for them.
We work in the most in-demand
Kids' shoes market can be divided into three
segments: low, medium and premium.
What are their key
Low segment is filled with products of dubious quality at a
The premium segment works for the exclusive customer willing to pay
unreasonably large sums of money for a short-term purchase.
And the segment we have
created is the medium+ segment, where the shoes quality is of premium class, but the price is
much more affordable. This is the right development segment in the kids' shoes market for those
who want to build a large promising business.
Today, there are very few companies working in
the medium price segment. We work in this niche and want to build a powerful international
We have no direct competitors
What did we get
from choosing this positioning?
over 6.000.000 pairs per year
A proven business-model
Our business model is based on the example of one
of the world's retail giants — ZARA.
What's the idea?
That is, we have a premium-quality product at an
affordable mass-market price. This approach has already proven to be effective and Weestep is
ready to repeat it in the kids' shoes world.
Open near premium stores
Apply global trends of production
Offer an affordable price on products
Win over competitors' customers
Surprise them with quality
Impress them with price
Striving for the best
World-renowned footwear brands innovate and
create trends because they have enough resources whilst we are trying to keep up and follow
A trend that has become a part of living
- environmental awareness
In production we use environmentally friendly
materials and sell products in recyclable packaging. We look up to leading companies and bring
their achievements to our segment.
We offer premium products at an affordable
Simple classic or modern extravagance. Every
little fashionist will find one's own pair
We regularly release new models and update the
assortment in line with global trends
Price - quality
Universality + uniqueness
It's an art to surprise. We create collections
that no other brand can offer
Environmentally friendly production
Recyclable packaging, only environmentally
compatible materials are used in production
Communication with customers
We are acutely aware of our target audience and
its needs. This helps to create an attractive offer
How we are winning the market
Choose your own
Ability to choose the type of display: